ForeverLawn Case Study

Apr 18, 2019
Case Studies


Welcome to the ForeverLawn Case Study by North Ridgeville SEO, your trusted provider of high-quality SEO services in the Business and Consumer Services industry. In this comprehensive case study, we will explore the impressive growth and success achieved by ForeverLawn, a leading player in the synthetic turf industry.

About ForeverLawn

Founded in 2004, ForeverLawn has revolutionized the artificial grass market with its innovative and realistic synthetic turf solutions. With a commitment to providing exceptional products and unbeatable customer service, ForeverLawn has quickly become a go-to choice for both residential and commercial projects.

Challenges Faced

When ForeverLawn approached North Ridgeville SEO, they were already a reputable brand in the synthetic turf industry. However, they were faced with challenges in expanding their online presence and outranking their competitors on search engine results pages (SERPs). Our partnership aimed to enhance their visibility, drive organic traffic, and generate valuable leads.

Our SEO Strategy

At North Ridgeville SEO, we understand that effective SEO requires a tailored approach to meet the unique needs of each business. For ForeverLawn, we implemented a comprehensive SEO strategy that encompassed various key elements:

Keyword Research:

Thorough keyword research played a critical role in optimizing ForeverLawn's website. We identified relevant, high-intent keywords specific to their industry, targeting key phrases such as "synthetic turf solutions," "artificial grass installation," and "premium synthetic lawns."

On-Page Optimization:

We optimized the meta tags, headings, and content on ForeverLawn's web pages to align with target keywords. This included crafting engaging and informative paragraphs that showcased the benefits of their products and services. Every aspect of the website was meticulously optimized for optimal search engine visibility.

Content Creation:

To establish ForeverLawn as an authority in the synthetic turf industry, we created high-quality, keyword-rich content. Our team of expert copywriters produced informative blog posts, engaging articles, and compelling product descriptions that showcased ForeverLawn's expertise and addressed the needs of their target audience.

Link Building:

We implemented a targeted link building strategy to enhance ForeverLawn's online authority and reputation. By acquiring high-quality backlinks from reputable websites within the industry, we bolstered their search engine rankings and drove more organic traffic to their site.

Results and Impact

The collaboration between ForeverLawn and North Ridgeville SEO yielded remarkable results, propelling ForeverLawn to the top of search engine rankings and driving significant business growth. Here are the key outcomes of our partnership:

Increased Organic Traffic:

With our SEO expertise, ForeverLawn experienced a significant boost in organic traffic to their website. By improving their visibility on SERPs, we ensured that their target audience could easily find them when searching for synthetic turf solutions, resulting in a continual stream of qualified leads.

Higher Conversion Rates:

Not only did the increased organic traffic generate more leads, but the improved website optimization and engaging content also played a crucial role in boosting conversion rates. By providing valuable information and demonstrating the superior quality of ForeverLawn's products, we helped convert website visitors into loyal customers.

Industry Recognition:

Through our strategic content creation and link building efforts, ForeverLawn gained industry recognition as a thought leader in the synthetic turf domain. Their growing online authority and reputation positioned them as the go-to choice for residential and commercial clients looking for top-notch artificial grass solutions.

Business Expansion:

The combined efforts of ForeverLawn and North Ridgeville SEO led to significant business expansion for ForeverLawn. With higher visibility, increased traffic, and enhanced credibility, ForeverLawn expanded its market reach and secured valuable contracts across various regions.


Through our comprehensive SEO strategy and collaboration with ForeverLawn, North Ridgeville SEO has successfully helped ForeverLawn attain unprecedented growth and establish a dominant online presence in the highly competitive synthetic turf industry. Our team of dedicated SEO experts remains committed to implementing effective SEO practices that drive tangible results for businesses. Partner with North Ridgeville SEO today and unlock the full potential of your brand in the digital landscape.

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