2 Ways to Do Remarketing with Facebook Ads

Aug 11, 2019


Thank you for visiting North Ridgeville SEO, your trusted partner in Business and Consumer Services - SEO services. In this article, we will delve into the top 2 ways to effectively implement remarketing campaigns using Facebook Ads. Remarketing is a powerful strategy that allows you to reconnect with potential customers who have shown an interest in your products or services. By leveraging the vast reach and targeting options offered by Facebook Ads, you can maximize your advertising efforts and drive conversions.

1. Custom Audiences

One of the most effective ways to do remarketing with Facebook Ads is to create custom audiences. Custom audiences allow you to target specific groups of people who have interacted with your website, app, or Facebook page. To create a custom audience, you can use various parameters such as website visitors, app users, email subscribers, and more.

By utilizing the Facebook Pixel, a piece of code placed on your website, you can track visitor behavior and tailor your remarketing ads accordingly. For example, if a visitor adds an item to their cart but doesn't complete the purchase, you can show them personalized ads featuring the product they were interested in. This highly targeted approach increases the chances of conversion and drives valuable traffic back to your website.

Benefits of Custom Audiences:

  • Increased relevance: Custom audiences help you deliver targeted content that resonates with your audience's specific needs and preferences.
  • Cost-effective: By focusing your ad spend on a qualified audience, you can optimize your budget and maximize your return on investment.
  • Improved conversion rates: Reaching out to users who have already expressed interest in your brand significantly enhances the likelihood of converting them into paying customers.
  • Enhanced brand recall: Remarketing campaigns with custom audiences can help reinforce your brand identity and increase brand recall among potential customers.

2. Lookalike Audiences

Another powerful technique for remarketing with Facebook Ads is utilizing lookalike audiences. Lookalike audiences allow you to find new potential customers who share similar characteristics and behaviors with your existing customers. By leveraging Facebook's sophisticated algorithms, you can expand your reach and target individuals who are likely to be interested in your offerings.

To create a lookalike audience, you need a source audience, which can be a custom audience or your existing customer list. Facebook then analyzes the demographics, interests, and behaviors of your source audience and identifies patterns. It then looks for users who match these patterns but have not yet interacted with your brand. This enables you to reach a wider audience while maintaining relevance and increasing the chances of attracting new customers.

Benefits of Lookalike Audiences:

  • Expand your customer base: Lookalike audiences help you tap into untapped markets and reach potential customers who share similarities with your existing customer base.
  • Increased targeting precision: By leveraging Facebook's algorithm, you can pinpoint individuals who are more likely to convert, resulting in a higher return on ad spend.
  • Optimized ad relevancy: Lookalike audiences enable you to deliver tailored messages to potential customers, increasing the chances of engagement and conversion.
  • Scale your marketing efforts: By reaching a wider audience, you can amplify your marketing efforts and generate more leads and sales.


Remarketing with Facebook Ads is an invaluable strategy for businesses looking to boost their online presence and drive conversions. By implementing custom audiences and lookalike audiences, you can maximize your advertising ROI and connect with potential customers who have already shown interest in your brand. Remember to continuously monitor and optimize your campaigns to ensure optimal results. Partner with North Ridgeville SEO for expert SEO services tailored to your unique business needs. Contact us today to take your remarketing efforts to new heights.

Jacqueline Wilkins
I found the comparison between the two methods really helpful. It's made choosing a strategy much easier!
Oct 20, 2023
Brandon Martinez
Great article! Really helpful tips for remarketing on Facebook.
Oct 14, 2023
Elizabeth Gregory
Remarketing has become essential for staying in front of potential customers. Thanks for the insights!
Oct 8, 2023
Patrick Ballasch
I've always been intrigued by the possibilities of remarketing. This article has given me a clearer path to explore.
Sep 30, 2023
Hilary Headlee
I've been considering using Facebook Ads for remarketing, and this article has convinced me to give it a try.
Sep 26, 2023
Lorraine Lamont
The breakdown of the two methods into distinct sections makes the article easy to follow and reference later.
Sep 12, 2023
Carlyn Langley
The breakdown of remarketing methods in this article is both enlightening and inspiring. A must-read!
Sep 9, 2023
John Jones
The use of emojis adds a touch of whimsy to the otherwise technical content. 👍
Sep 7, 2023
Kimberly Irvin
The level of detail in the strategies makes the article stand out as a valuable resource for marketers.
Aug 25, 2023
Verena Heinrich
The real-world examples truly drive home the effectiveness of the strategies presented in the article. It's a fantastic resource for anyone interested in Facebook Ads remarketing.
Aug 23, 2023
Cathy Wagner
The in-depth analysis of remarketing methods in this article sets it apart as a valuable resource for marketers.
Jul 13, 2023
Erick Scott
This article has given me renewed enthusiasm for optimizing my remarketing efforts with Facebook Ads. Thank you!
Jun 28, 2023
Add Email
The insights on creating compelling ad copy for remarketing are invaluable. It's often an overlooked aspect, but this article brings it into focus.
Jun 21, 2023
Chad Linville
The step-by-step instructions and real-world examples make this article a standout resource for anyone looking to master Facebook Ads remarketing.
Jun 15, 2023
Ed Reh
A well-presented and engaging article that's sure to benefit anyone delving into the world of Facebook Ads remarketing.
May 28, 2023
David McIntosh
The breakdown of remarketing methods in this article is both illuminating and motivating. I'll be referring back to this guide frequently.
May 22, 2023
Laura Gill
It's a joy to come across an article that presents complex concepts in such a clear and approachable manner. Well done.
Apr 29, 2023
Brad Bryan
This article has provided clarity on the often complex topic of Facebook Ads remarketing. Kudos for simplifying it!
Mar 27, 2023
Chad Christensen
The article's clear and practical approach makes it a standout among resources on Facebook Ads remarketing. Well done!
Jan 31, 2023
Wes Frye
The level of detail provided in the strategies is impressive. It's a comprehensive guide that's truly valuable.
Dec 11, 2022
Jonathan Cobley
This article has opened my eyes to the potential of Facebook Ads remarketing in a way that's truly inspiring. Thank you for the valuable insights!
Nov 29, 2022
Dustin Tucker
The author's expertise shines through in the way the strategies are explained. Bravo!
Nov 18, 2022
Jay Steitz
I'm grateful for the practical insights provided in this article. It's already sparking new ideas for my remarketing campaigns.
Sep 19, 2022
Quan Wan
The article's emphasis on optimizing ad creatives for remarketing is a key takeaway. It's often the little details that make a difference.
Sep 15, 2022
Deborah Riedel
The detailed strategies and real-world examples make this article a standout resource for Facebook Ads remarketing.
Sep 15, 2022
Tommy Skinner
The practical tips and insights in this article make it a valuable resource for anyone seeking to refine their Facebook Ads remarketing strategies.
Jul 28, 2022
Laura Peill
Remarketing has always been a bit overwhelming for me, but this article has started to demystify it. Thanks!
Jul 6, 2022
Angela Diamond
This article doesn't just provide tactics; it explains the underlying principles, which I find extremely beneficial.
Jun 21, 2022
Mitch Walters
I appreciate the practical tips provided. The information is presented in a way that's easy to absorb and implement.
Jun 11, 2022
Kenny Romero
I've dabbled in remarketing before, but these tips have given me new ideas to try out. Thanks!
May 8, 2022
Robert Anderson
Facebook Ads can be tricky, but this article breaks down remarketing in a clear and practical way. Thank you!
Apr 8, 2022
Bob Slaymaker
This article has given me a fresh perspective on leveraging Facebook Ads for remarketing. It's filled with practical strategies that I can't wait to implement.
Mar 29, 2022
Caroline McGough
The real-world application of the strategies makes this article a standout in the realm of Facebook Ads remarketing.
Mar 12, 2022
Delford Chaffin
The article is a timely reminder of the importance of remarketing in today's competitive digital landscape.
Feb 26, 2022
Bill Lorimer
The article's emphasis on audience segmentation and personalization is crucial for effective remarketing. It's a key takeaway.
Feb 26, 2022
James Woodbury
The use of emojis adds a touch of lightheartedness to the technical content, making it a delightful read. 😊
Feb 24, 2022
Amy Thies
Finding a comprehensive guide to Facebook Ads remarketing can be challenging, but this one is a gem. Thank you!
Feb 22, 2022
Naresh Chanda
The concept of remarketing has always fascinated me. Thanks for shedding light on its implementation with Facebook Ads.
Jan 30, 2022
Stu Lutz
I've been looking for a comprehensive guide to remarketing with Facebook Ads, and this article has exceeded my expectations.
Jan 22, 2022
Kasper Vigen
The step-by-step approach and actionable tips make this article a valuable find for anyone interested in remarketing.
Jan 18, 2022
Peter Howser
This article has given me a new perspective on how to leverage Facebook Ads for remarketing. It's a game-changer!
Nov 23, 2021
Viktoria Levada
This article was really informative and easy to understand. Thanks for sharing!
Nov 20, 2021
Victor Brigner
Practical advice presented in an engaging format. Well done, North Ridgeville SEO!
Nov 1, 2021
Trevor Flanders
The practical examples in the article make it easier to grasp the strategies. Spot-on explanations!
Oct 18, 2021
Glyn Martin
The examples really bring the strategies to life. It's great to see theory put into actual practice.
Sep 27, 2021
Kim Bluitt
I'm impressed by the depth of knowledge presented in this article. It's a true asset for anyone interested in Facebook Ads remarketing.
Sep 2, 2021
Rebecca Oliva
The insights in this article have sparked new ideas for my remarketing strategies. Thank you for the inspiration!
Aug 13, 2021
Guy Ballard
The first way presented in the article is something I hadn't considered before. Excited to give it a try!
Jul 14, 2021
Ronnie Ji
The practical nature of the content makes it a valuable resource for both beginners and experienced marketers.
Jul 9, 2021
The practical nature of the content makes it an invaluable resource for anyone striving to elevate their remarketing strategies with Facebook Ads.
Jun 26, 2021
Regina Wilkins
The article's emphasis on audience segmentation is crucial. It's something I'll be paying more attention to in my campaigns.
Apr 26, 2021
Kirk Simmons
I appreciate how the article highlights the importance of testing and refining strategies. It's a crucial aspect of successful remarketing.
Apr 17, 2021
Derrick Brown
Kudos to the author for simplifying a complex topic. Remarketing can now seem less daunting.
Mar 13, 2021
Amanda Redding
It's refreshing to read an article that breaks down complex concepts in such a clear and straightforward manner.
Mar 6, 2021
Kevin Queen
I often struggle with implementing remarketing strategies, but this article has provided me with a newfound clarity. Thank you!
Feb 16, 2021
Tony Williams
I love how this article emphasizes the importance of targeting the right audience. It's crucial for effective remarketing.
Jan 7, 2021
Lee Attarian
It's refreshing to come across an article that makes a complex topic so approachable. Well done!
Jan 2, 2021
Nagesh N
I've always struggled with remarketing, but this article has given me new confidence. Thank you!
Dec 23, 2020
David Aarts
The real-world examples add depth to the strategies presented in the article, making it a rich and practical resource for marketers.
Dec 21, 2020
Jennifer Browers
I'm extremely thankful for the practical insights shared in this article. It's already given my remarketing strategies a new lease on life.
Dec 20, 2020
Jeff Ko
The real-world application of the strategies showcased in the article adds a layer of practicality that's deeply appreciated.
Dec 17, 2020
Ailin Johnston
The explanations are so clear and concise. It really helps in understanding the complexities of Facebook Ads remarketing.
Nov 6, 2020
Dhruv Khanna
The real-world examples and step-by-step instructions make this article an invaluable resource for marketers.
Nov 3, 2020
Brendan Hurley
I find the article's emphasis on audience engagement to be particularly insightful. It's an aspect that's often overlooked in remarketing strategies.
Sep 7, 2020
Carlina Boji
I've bookmarked this article for future reference. It's a must-read for anyone interested in Facebook Ads remarketing.
Sep 3, 2020
Walter McFarland
This article showcases the power of Facebook Ads in a way that's both accessible and insightful. Kudos!
Jul 30, 2020
Fran Gallati
I've read numerous articles on remarketing, but this one truly stands out for its practical and actionable advice.
Jul 18, 2020
S Brothers
The second way mentioned in the article seems promising. Will definitely explore it further.
Jul 9, 2020
Wilem Brown
Such a valuable resource for anyone needing to brush up on their Facebook Ads remarketing knowledge.
Jul 8, 2020
Susan Cummings
I appreciate how the author has made the content accessible, even for those new to Facebook Ads remarketing.
Jul 3, 2020
Fred Zaziski
The use of emojis really helps to lighten up the technical aspects. 😊
Jun 9, 2020
Leonard Houk
Great tips! I've always wanted to learn more about remarketing with Facebook Ads.
May 19, 2020
Dong Ha
The actionable nature of the advice presented in this article is truly beneficial. I'm feeling more confident in my remarketing strategies already.
May 10, 2020
Dennis Coon
The article's emphasis on the importance of crafting compelling ad copy for remarketing is truly enlightening. It's a game-changer.
Mar 28, 2020
Carla Pescador
The article highlights the potential of Facebook Ads for remarketing in a way that's truly inspiring. Thank you!
Mar 14, 2020
Kevin Kelly
I appreciate the step-by-step explanation. It's going to be helpful for my marketing campaigns.
Mar 11, 2020
Evan Green
The use of emojis to add a touch of playfulness to the technical content is delightful. 😊
Feb 18, 2020
Charles German
The article provides a concise yet comprehensive guide to using Facebook Ads for remarketing. Well done!
Jan 19, 2020
Dena Hong
The tips provided in this article are practical and can be easily implemented. Really appreciate the clarity.
Dec 30, 2019
Place Holder
Remarketing is such a valuable tool in digital marketing. Looking forward to implementing these strategies.
Dec 8, 2019
Dawn Beasley
Exceptional breakdown of remarketing strategies. Very well written!
Dec 4, 2019
Marc Murray
The use of emojis in the article adds a touch of fun to the technical content. It's a nice change of pace!
Nov 16, 2019
Bob Williams
The article's advice on optimizing ad creatives for remarketing is a key aspect that's often overlooked. I find it particularly beneficial.
Oct 26, 2019
Jumaan Waters
The practical nature of the content makes it a beneficial resource for anyone looking to enhance their remarketing efforts.
Oct 11, 2019
Sylvana Christopher
The real-world examples shared in the article add a layer of practicality that's truly beneficial.
Aug 28, 2019